How To Build A Marketing Strategy

Zaid Hina by Zaid Hina
How To Build A Marketing Strategy

before we start first of all you must know your target customer

The first step in building your marketing strategy is to know who it is you’re marketing to. Doing so ensures that your marketing efforts are focused, and as a result, you’ll be getting the return on investment that you’re after.

Think about what you’d like your ideal customer to look like. Start getting granular and create a list of demographics that your customer falls into

* Where do they live?

* Where do they not live?

* What is the age range?

* What is their gender?

What are their interests?

* What is their education level?

* What fields of work do your customers work in, and what types of job titles do they carry?

* What is their income range?

* What is their relationship status?

What languages do they speak?

* Why types of websites do they frequent?

* What are their reasons for buying your product?


* What are their concerns when buying your product?


Second thing Research Your Competitors:

No business exists in a vacuum, even if you are the only brand on the market in your own very specific niche. You can be guaranteed that sooner or later, you’re going to find yourself with some competition, and they’re going to have their own ideas about the best way to acquire customers.

This is why it’s important to spend some time doing research on the competition

Before you get the wrong idea, though, the point of running a competitor analysis is to help you figure out what you can be doing better or different than the rest of the crowd. It’s not so you can replicate their every move, but rather, so you can:

* Find out what’s working for them and do it better Or  find untapped opportunities. 

also you need to scan deep about them in social media : facebook , twitter , instagram ,..etc

and its a good idea to see thier websites too 


third thing Choose Your Channels:

There is a wide variety of ways to get your marketing message in front of your prospects, more than ever, in fact. You can go the traditional advertising route and stick ads in newspapers and on billboards, or you can try more modern and ever-evolving tactics like SEO and content marketing. Whatever route you head down, you need to figure out what channels you’ll be using in order to turn your audience into prospects and then into customers.

While it might be tempting to try everything at once and go for a “scattergun” kind of approach, all you’ll be doing is wasting precious resources on channels that aren’t guaranteed to work.

Remember, don’t invest effort into a particular channel just because you feel like you should be using it. It will take a little time and a bit of a feeling around in order to find the right marketing channel for you, so don’t stress if you don’t get it right from the get go.


fourth thing Break Down Your Sales Funnel :

A great way to help you flesh out the details of your marketing strategy and figure out what the right marketing tactics and channels are for you is to do a quick break down of your sales funnel.

At its most basic, every sales funnel follows the AIDA format of: Attention, Interest, Desire, and Action.


At the top end you have your cold leads, people who are completely unaware of your brand’s existence, and you want to figure out how to grab their awareness and interest. Once you do, you’ll need to figure out a way to turn them into hot leads by generating a sense of desire. And finally, you’ll capitalize on that desire by asking them to perform a specific action, whether it’s subscribing to your email list or purchasing a product.


What you want to do is break down each channel you’ve chosen to focus on in your marketing strategy and map out your customer’s journey through your sales funnel.


fifth thing Create Smart Marketing Goals:

Now that you understand the bare bones of your marketing strategy, let’s figure out what success means to you.

It’s all well and good to say that you want more exposure, or that you want more customers, but you want to define your goals a little more narrowly than that. How can you tell that your marketing strategy is working if you don’t know, exactly, what success is in the first place?

Some examples of poorly defined goals :

– I want to rank number one in Google.

– I want a bigger email list.

– I want more awareness of my product launch.

These are no good. They have no workable timeline, they lack specificity and actionable steps, and worst of all, there’s no way to track or measure them.

To get over this pitfall, we always advocate creating SMART marketing goals. In other words, goals are that are specific, measurable, actionable, relevant, and timely.






Category: Marketing

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